At YC, we believe that sneakers are more than just footwear they are an extension of personal identity, a statement of conscious luxury, and a commitment to sustainability. Founded by Yassine Chenna, YC is a Barcelona-based brand dedicated to crafting high-end urban sneakers that merge innovative design with responsible craftsmanship.
Our mission is to redefine modern luxury by creating ethically produced, durable, and stylish sneakers that stand the test of time. Each pair embodies a seamless fusion of contemporary aesthetics and everyday versatility crafted for those who seek both elegance and purpose in their wardrobe.
Designed in Barcelona and handcrafted in Porto, every sneaker reflects our unwavering dedication to quality, sustainability, and individuality. With YC, you're not just wearing a shoe you’re stepping into a movement of conscious urban footwear.
RESPONSIBILITY
At YC, sustainability is not a trend it’s a core value that shapes every decision we make. We are committed to minimising our environmental footprint while maintaining the highest standards of craftsmanship and design.
We carefully select eco-conscious materials, partnering with certified suppliers to ensure responsible sourcing. Our leathers come from tanneries accredited by the Leather Working Group, recognized for their commitment to reducing environmental impact. By using recycled and organic components, we uphold our promise to create footwear that is as kind to the planet as it is to the wearer.
Beyond materials, we prioritize ethical manufacturing, collaborating with factories that uphold fair labor practices and sustainable production methods. Every sneaker is crafted with transparency, ensuring that our customers can wear YC footwear with pride—knowing they are making a responsible choice without compromising on quality or style.